Soft design for a urban children’s concept store

The children’s concept store Jolene’s Room is located in the urban Aeschbach neighborhood of Aarau. The store features carefully selected brands from all over the world, which win over customers through their design and quality. Accordingly, the store’s design was conceived in a modern matching style. Subtle colors and high-quality materials lend a note of refinement to the whole design. Generously arranged room elements structure the sales area and also serve to display the merchandise. The abstract-looking tree is both the room’s focal point and a design element.  

Client: Owner; Scope of Work: Design and planning and project management