An illustration of forest optics implemented in a multilayered silhouette.  

IDEA 

The exhibition concept includes a modular system consisting of several individual elements. The first element defines the stand’s shell and was inspired by t he wooded area in which Glashütte is located. The image is also used in modified form as a design element - a playful shell that invites the visitor in and arouses their curiosity.  The round floor plan is derived from the 360 degrees of a watch.  Twelve free-standing elements make up this circle, which can be arranged in different ways, depending on the location. At its center lies, the main element: the watchmaking workplace.   

Client: Aroma for Glashütte. Scope of Work: Design idea and concept for trade fair stand for Glashütte Original 360